Sample Lead Gen Pages
This page is a simple index of our current lead-gen landing page drafts for feedback.
What we’re testing: clarity, credibility, tone, and whether the call-to-action feels appropriate for a university-focused democracy / rule-of-law effort.
How to give feedback (2 minutes)
When you open a draft, please comment on:
- First impression (10 seconds): What does this seem to be? Who is it for?
- Trust & seriousness: Does it feel ethical, competent, and non-cringey?
- Clarity: What’s confusing or too long?
- Call to action: Would you take it? If not, why not?
- One concrete improvement: What’s the single change that would help most?
If you can, paste feedback in our team chat with this format:
- Draft:
- What works:
- What doesn’t:
- Suggested rewrite (1–3 sentences):
Draft landing pages
1) “Get Updates” (newsletter / briefings / lead magnet)
- Draft A: autocratic-takeover-aware 30-minute document checklist:
- Draft B: effective-refusal
- Draft C: customizable-autocracy-scorecard
- Draft D: panoramic-report-on-the-pro-democracy-movement-in-america
- Draft E: effective-refusal
Best for: people who want to follow along and stay informed.
2) “Request Help” (universities / departments / individuals)
- Draft A: Request Help — Draft A
- Draft B: Request Help — Draft B
Best for: university leaders, faculty, staff, students, or partners who may need support.
3) “Join a Working Group” (high-intent contributors)
- Draft A: Join a Working Group — Draft A
- Draft B: Join a Working Group — Draft B
Best for: people willing to do real work (legal, comms, research, outreach, logistics).
4) “Donate / Fund the Work” (supporters)
- Draft A: Support the Work — Draft A
- Draft B: Support the Work — Draft B
Best for: donors and funders who want to back serious, lawful, strategic work.
Meta feedback on the whole set (optional)
If you have time, answer any of these:
- Which draft feels most trustworthy? Why?
- Which draft feels most likely to convert? Why?
- What’s missing from our overall story or credibility?
- Are we under-claiming or over-claiming anywhere?
Contact (if something is urgent)
If you think any draft has a major risk (legal, reputational, privacy, security), please message the team immediately.